Let me guess! When it comes to Instagram optimization, you're all about the carousels and reels, right? You focus so much on creating eye-catching content and perfecting your visuals. Sounds familiar?
That’s great. But you just forget to think about one of the most important things: Instagram bio.
You want to build your brand, attract paying customers, and your Instagram bio is just feeling a bit like an awkward first date - all nervous laughs and stumbling over words - it might be time for a makeover!
You’ve probably spent hours researching content ideas, editing videos, and crafting compelling posts. But when potential customers glance at your bio, and see nothing that resonates with them, they’re gone in a heartbeat.
Your bio is prime real estate on your profile. It’s your chance to make a killer first impression. It serves as a snapshot of who you are, what you do, and what visitors can expect from your account. An effective bio can enhance your personal or brand identity, helping you to establish a clear message, and draw attention of visitors.
What if I told you that with the right strategy, not only can you convert visitors into followers, but you can also boost your engagement rates. So let’s dive in and get your bio to stand out from the rest.
Profile Photo
Your profile picture is crucial because it’s often the first thing potential followers notice — and they don’t even have to visit your profile to see it!
You’ve got two options for your profile photo: a personal photo or your business’s logo.
If you’re building a personal brand, use a close-up of yourself. Because you’re the person who followers want to get to know and connect with the most. So just show them who you are at the beginning. Make it clear, professional, and set against a minimalist background so you’re the focus.
On the other hand, for businesses, a logo works wonders. Making it easier for your followers to recognize and remember you. It grabs the attention of your followers or anyone who might view your business page.
Tips for a polished profile picture:
• Make sure your image fits into a 110 x 110 pixel square.
• Make sure everything’s important inside the circle.
• You can preview to see if you need to edit further.
• Make sure the icon fills as much of the circle as possible.
Your Name
Your name is searchable on Instagram, so think of it as prime SEO territory. If you want your brand to grow stronger and last longer, add what you do or something related to your business right in your name.
For example: Relationship coach - ERI KARDOS. When people who don't know anything about her search for a relationship coach on Instagram. Her page’ll appear at the Top. Creating opportunities for people who are interested in the services she provides.
Using keywords like this can leverage searchability and help you reach a much more targeted and potential audience.
Category
Categories are an underrated gem on Instagram. Categorizing your Instagram account can help potential followers find you, provide information about your industry or interests on the platform.
Choose the right category to let your audience know what industry you’re in, give a peek into the services or products you offer.
For example, if you’re an artist, choose the art category to reflect your work and interests.
If you’re a celebrity, choose the public figure category to show your role in your work and community.
Just go to "Edit Profile" -> "Category" and choose one of them -> Click "Show on Profile" -> "Done". Easy!
Selecting the right category will create clarity, attract attention from people interested in your field or interests. Make it easy for new visitors to know right away if your content is what they’re looking for, helping you connect with a wider audience.
Website or URL
Instagram has one limitation. It only allows you to include 1 link in your bio. This makes it difficult to promote multiple resources.
Instagram limits you to one link in your bio, so make it count. Choose a third-party tool like Url.bio to house multiple links. This way, you can direct followers to different resources, but keep it clean and simple — don’t overwhelm them with too many options. Four or five links are plenty.
In Url.bio, you can customize the interface, highlight the most important link, and track performance. It’s simple yet effective.
Bio Description
Your Instagram bio is limited to 150 characters, so making each one work, using emojis is a great way to maximize the characters. What do you need to do in this section?
Briefly and concisely present the products, activities and services you do. Who is your target customer, who do you want to help?
For example: Helping COACH and SERVICE business owners or I help couples love + trust each other again.
This presentation helps you attract the attention of potential customers. In addition, it is easier to convert followers into paying clients.
Using a slogan
For example, Aozi Organic Phil with Slogan: "Give the best for your pet, Choose Aozi, Choose wisely!"
You will create something unique and memorable that sticks in people’s minds. A good slogan can capture the essence of your business, send a message that your business wants to convey to your audience.
Unique Selling Point (USP)
Your USP is why people should follow you instead of anyone else.
For example: "Featuring world’s best Airbnb" - Cozy Cabin World will provide information about the best travel accommodation in the world.
Or "Follow for the craziest adventures" - They will show you the most amazing and the most interesting experiences.
You should focus on your business’s core values. Innovation. Customer service only you can offer for them. That your competitors can’t.
Reliable signal
These are the awards and accolades you have achieved that your customers will see. Thereby increasing your business's reputation and brand.
For example: Forbes ft. & Awards
Proof
Sharing your successes, or business’s achievements to clients. It includes metrics, data, or success stories that you have helped your clients achieve. Demonstrating the effectiveness and value of the product or service you provide.
For example: +4,500 students +1M followers generated;
Thus scale to $10k-$100k/m
+5000 paid clients
Ally does not provide social proof like Ginny and Mikhail Gribov above (no metrics), her reputation and number of followers will be much lower. The conversion rate will definitely be much lower.
Hashtag
If possible, find all relevant hashtags to increase searchability, making it easier for viewers to associate with your brand.
Hashtags can be words related to your industry, core values or special projects.
For example, this site provides Social media services so they use hashtags like: #SMM, #LinkedInrevampts, #Posterdesign, #Blogwriting
Address or location
If your business has a physical location or storefront, add it.This helps your customers recognize and create more of a geographic focus.
Call To Action
This is a really important part to navigate customers to the following action which you want them to implement. A clear call to action (CTA) is essential to guide visitors on what to do next.
It encourages visitors to take a specific action, such as visiting your website, checking out your latest post, or joining your newsletter. This strategic approach can enhance user engagement. Such as DM “Insta” to work together, Free MASTERCLASS.
In Conclusion
Crafting the perfect Instagram bio takes a bit of strategy, but it’s worth it. Keep it short, punchy, and focused on delivering value. Most importantly, make sure it includes a call to action that moves your audience to act. Use words and sentences that grab attention. Showing readers your business’s clear, distinct message and value. They’re sure to take action and follow you.
Take the time to optimize your Instagram bio and set yourself up for success. With these tips, you'll not only grow your followers but also build a more engaged community around your brand.
Bye bye!